There are several things in life that appear to be simple.  Surveying has become one of these apparently simple things. We need the customer to answer questions, we construct a questionnaire, we have them complete it, we create reports, simple right? Grandma can do it. Well, maybe if Grandma is a consumer research scientist.  Reality is that millions of people each day participate in folly. The joke of survey.  Society has created the phrase, "You get what you pay for."  Yet, when it comes to surveying, organizations often defy this societal logic and opt for the cheap and simple expecting it to deliver them to new found (accurate) knowledge. That is the folly.

Survey Pain Relief was written to put an end to survey folly. Gain back some respectability to what can deliver new found (accurate) knowledge.  The pain felt and the $millions wasted result from a lack of knowledge and skill. Inside this book you will receive the remedy for many of your survey pains.